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Rationale for idea development
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I) Characteristics of the times
Concept development cannot be separated from the era in which the company lives. Times are constantly changing, and different times have different characteristics. Although the characteristics of the times cannot be used as a direct basis for the development of corporate ideas, their influence is very great.
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2) Ethnic characteristics
Enterprises should focus on the traditional culture, people's psychology, and religious beliefs of various ethnic groups in China to formulate corporate concepts that are consistent with their own national traditions, so that their business ideas can be quickly rooted in the hearts of the people.
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3) Industry characteristics
The development of corporate philosophy should be based on the industry in which the company is located, and design its own philosophy based on industry technical conditions, market conditions, product characteristics, personnel quality, consumer preferences, etc.
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4) Operator preference
Industry preference is the most direct basis for concept development. It reproduces the personality characteristics of enterprise leaders and the understanding or hope of enterprise characteristics. It is the leader's positioning of the enterprise in the market, which is reflected in the business activities of the enterprise from top to bottom. the overall tendency of consistency.
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Principles of idea development
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I) The principle of personalization
The principle of personalization means that the concept designed by the enterprise must make it unique among its peers.
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2) Principles of socialization
Although the idea must be individualized, it must be recognized by the society. Therefore, the development and design of the concept must be consistent with the values, morals and aesthetics of the public and consumers, in order to gain the recognition of the public and gain a high reputation and reputation.
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3) Principle of simplicity
The corporate philosophy is a high-level summary of corporate values. Its literal meaning must be concise, its connotation must be rich, and it must be easy to remember and understand. Concise, clear and innovative corporate philosophy will be more deeply rooted in the hearts of the people.
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